High-quality product descriptions for your e-commerce store are as important as having a flawless website and quality products. This is so because high-quality descriptions not only contribute to a positive customer base but also increase customer trust in the store.
Not just this, good descriptions can also allow your e-commerce store to rank above competitors and generate more conversions.
But, writing good descriptions is not an easy task to do, because you have to take care of several things including customers’ needs, writing quality, SEO factors, and many more.
This is the reason the product description writer struggles to come up with one. If you are also struggling, don’t worry, we are here to assist you.
In this article, we will be discussing seven useful tips that will help you to come up with high-quality product descriptions. However, before heading toward the tips, let us quickly explain what descriptions are called good.
What are high-quality product descriptions?
A product description will be counted as good if it has:
- All the essential and relevant details about the product
- Highlights why the customer should purchase it.
- Pack of an emotional punch
Moreover, a high-quality product description also includes other things (images, videos, social proof, etc.) that will help the customer to efficiently visualize the product before purchasing.
Tips to Write High-Quality Product Descriptions
Understand the customers before writing.
This is obvious that to write quality descriptions, you need to efficiently understand the customer’s needs first. This is so because convincing customers to buy something without knowing their needs and interests can be extremely difficult.
Understanding the customers will involve getting familiar with the parameters that customers use in the decision-making process. Not just this, it also involves getting familiar with customers’ desires or expectations regarding a specific product.
For example, if your eCommerce store is selling laptops, then the customer’s decision-making parameters will be Processors, RAM, Storage, etc. While, their desires will be a thin or lightweight design, good-looking, affordable price, etc.
There are several ways that you can adopt to understand your customers. Those are as follows:
- Create buyer personas.
- Perform surveys.
- Analyze competitors.
By understanding the customers, you can come up with product descriptions that are tailored to their needs and interests.
Focus on the Product’s Benefits
As we mentioned earlier, a quality description focuses on product benefits. You should write the description in a way that lets the customers know how the product can be beneficial for them.
You should try to provide every essential detail about the product to convince the reader to make a purchase. Let’s understand this with an example.
Let’s say, you (eCommerce store) are selling electric metal cutters, then the product description should focus on the product benefits like the one below:
We think this is a perfect example to show you how you can focus on product benefits to write a quality description.
Take Care of SEO Elements (Proper Use of Keywords)
We know that SEO is made up of several elements, but when it comes to taking care of SEO in product descriptions, it usually means keywords.
These are specific words that customers search online to find a specific product. For example, if a customer wants to purchase a gaming motherboard, then they will search for things like “best gaming motherboard” or “top motherboard for gaming.”
When you write a description by using the most appropriate keywords relevant to the product your e-commerce store is selling, the chances of ranking higher will increase.
Apart from improved ranking, using relevant keywords in the description will also let the customers know that the product is exactly what they are looking for.
However, do not overload the description with too many keywords (no matter how relevant they are). Doing this will make it boring, resulting in a bad customer experience. Instead, you should add keywords where necessary.
Make Use of Power Words That Sell
A quality description converts potential customers into leads. This can be done by making use of powerful words that encourage the customers that your product is the one and end up purchasing it.
So, while writing product descriptions for your e-commerce store, you should focus on using powerful words like uplifting, astonishing, incredible, remarkable, and many more. To know more about powerful words, you can read this article.
To provide you with a better understanding of how you can make use of powerful words in the descriptions, let us explain with an example.
“This (product name) motherboard features a robust Intel Core i9 11-Gen Processor and advanced RAM technology for a next-level multitasking experience. Moreover, it also has a 16-inch wide-screen display that will allow you to experience astonishing graphics.
In the example above, the words that are underlined and written in italics are power words. This is how you should make use of powerful words to write high-quality product descriptions for your e-commerce store.
Keep The Description Simple And Concise
In this tip, you have to take care of multiple things, one is the simplicity of the description and the other one is conciseness.
Simplicity refers to how easy to understand the description is for the customers.
An easy-to-understand description will make your customer’s purchase journey less difficult by saving both the time and effort that they will spend on understanding the product description. This can be done by using easy words instead of complex ones.
However, if you are facing trouble using easy words in the description, then don’t worry – there is a quick and effective solution to this. You can paraphrase online using advanced content optimization tools.
These tools quickly and efficiently simply rephrase the text by replacing complex words with their easy and more appropriate synonyms.
Apart from making the description easy to understand, you also keep it concise. Being concise means explaining the product details in a short yet effective way.
This is essential because buyers do not have enough time and patience to read about the long-term success of either the product or the e-commerce store.
So, instead of going into additional details (no matter how relevant they are), you should focus on writing the necessary details in a short way.
Make the description easy to scan.
According to UXknowledgebase, most people do not read content word by word, instead, they just scan through it.
This means that to write a quality description, you need to also make it scannable. So that the buyers can quickly go through and get all the necessary information about the product.
You can make the description scannable by making use of the following things:
- Bullets points
- White space
- Different font styles/sizes
- Short sentences and paragraphs
To provide a better understanding of what a scannable description looks like, we have found a description of a popular brand. check out the image below:
In the above, the brand has used bullets, numbers, and white spaces in the product description scannable for the customers. You can also try the same to write one for your e-commerce store.
Give it a Final Review (proofread)
Last but not least, after taking care of all the tips mentioned above. You then need to take a final look at the description.
In the final review, you need to make sure several things, which are as follows:
- Ensure every detail is covered about the product.
- Read thoroughly and eliminate unnecessary words.
- Make sure the description is free from grammatical errors.
While reviewing the description, there may be some points (sentences or even paragraphs) that need to be changed. So you need to hesitate while changing them because you have spent ample time writing a good description and spending 10 or 20 minutes extra will not cost you.
Overall, it is always an essential tip to take a final review of the description you have written to ensure whether it is according to the requirements or not.
Product descriptions are something that you should never ignore. This is because these greatly contribute to the success of your e-commerce store. They not only boost your store’s online ranking but also convert visitors into paying customers.
But remember, you will only get all of these benefits when your store’s product descriptions are of high quality. In this article, we have covered some of the most useful tips that will help you in coming up with good descriptions.
Hi there, myself Shrey Kajaria, a Blogger, Graphic Designer, YouTuber, and Filmmaker. I share different growth strategies, and also help other people to make money online with my tactics and strategies.