Have you ever thought that 3D animation can be the future of Advertising? If not then let’s discuss it.
Talk about amazing ads that elicit strong emotions from an audience. Ads that leave a magical touch on the viewer. A viewer may forget the other 10 commercials, but remember one that has cast a spell on them.
Have we been able to achieve that with live-action videos? For most of our advertising history, perhaps yes. But, as we probe into the future, customers expect more (expectations are always rising).
Two reasons for that:
First, we are living in a digital age, where digitization has dominated for the most decade. Customer experience is digital today (You can’t imagine a product offline). Brands are buying 3D animation services more than ever.
Secondly, as our digital experience is getting more immersive over time, we tend to watch a good amount of video content. Content that fails to draw us in, is not any good.
We need something new to draw our gaze and evoke our curiosity. That too in very little time (attention spans are ridiculously short).
No matter how challenging the above may sound, the ad experience has a lot to offer. You can ponder a thousand creative possibilities to get your message across.
To make the experience more immersive and mesmerizing, perhaps we can (and must) innovate.
Power up your ad:
One way to unleash your creative instinct in advertising is to power up a concept with 3D animations.
Frankly, the concept is not new. It’s been here for quite some time now. In fact, it’s now 3D advertising.
Its use is driving results faster for brands. Viewers are not just moved by the experience, but feel inspired and turn into fans in no time.
No doubt 3D advertising is proving to be a massive success. But is it the future of our advertising industry?
If so, why?
This blog will find the answers to that why.
If you wish to discover the same, let’s dive in.
Surprisingly, 3D animations explain better.
Yes, that’s true. The internet is full of extant research on human psychology that would endorse that.
Including animated cues in an explainer video may be hard work for the animator.
But the message these cues highlight is far easier to recall than a speech missing visual aid. At best, 3D animation is really immersive. The tech is promising and can help you paint an entire virtual world.
While the viewers feel welcomed and curious to discover more (they’re amazed), you can explain your complex business world with great clarity in the minimum possible time.
No Barriers to Learning
No topic is dull or boring when it lands on the desk of a 3D storyteller. The end will be a fun and friendly video. While the experience is enjoyable for the viewer, learning happens (Again, that’s backed by research).
Translating these videos is also super easy. With animated characters, you can pair AI voiceover.
You don’t need to get the artists to speak multiple languages. That also breaks the barrier of going multi-lingual with your ad campaign.
So, 3D advertising can explain better.
The primary goal of any ad is to grab the attention of the viewer and make them stay till the very end.
Achieving that with 3D animation seems ridiculously easier than live-action. Ads that pair 3D with mixed media have gained massive success. These are not just effective for compelling delivery, but also easier to recall as well.
3D animation is full of colors. The visuals can be vibrant for not only content related to kids, but to almost anything.
Vibrant visuals paired with the right music can bind a spell on the viewer, compelling them to connect with the brand.
3D animation offers you the room to explain a process using objects. If you’re not into creating characters. You can still tell stories using objects.
That’s what animated delivery offers – It’s visually appealing!
That also puts it one step ahead of live-action.
Animators have the privilege to explain facts creatively without characters.
More Affordable than Live-action
3D animation is much more affordable than live-action. However, the cost of 3D animation per minute varies greatly on the quality of visuals. Live-action clips are budgeted high, and for most startups, these can be out of reach.
The Real Value:
A cost-effective alternative is a 3D animation. It does not just draw more interest from the viewers, but frankly, it has a far better ROI.
It is not to say that 3D animation is extremely affordable. Given that you have an experienced team on your project, you’ll need to pay well.
But, considering the ROI you can yield from 3D curated ads is all worth the investment.
Build a Deep Connection with the Audience
It’s not your pitch or the ad that brings in the sales. It’s that connection you’re able to establish with your audience, that will define your success.
The Formula to connection:
As Stephan Georgi puts it, customers don’t need to be sold. Focus more on building trust first. Make your customers fall in love with your brand. Profit is the resulting effect of the two.
The holy grail of all marketing for any niche or brand is to engage your audience first. Win over their heart, and your marketing is a success. Animated delivery has the potential to deliver on that.
Do that with 3D:
3D animation in advertising is compelling. It is seriously good at evoking a heartwarming response from your viewers.
You won’t just double down the reach, and engagement on your ads, but will soon see cash pumping in (sales).
Dissecting art is memorable. 3D animations give you the magic wand to present your art and invite your audience to dissect the message. It draws them in and keeps them hooked till the end.
So, 3D animation is perfect to build a deep connection with your audience.
3D animation is time-savvy when compared with live-action. You don’t need to cast artists for roles. No lighting. No location and more importantly, no hefty budgets.
How does it help?
Given that you’ve quality animators by your side, you will save a great deal of time. You can share abstract concepts and they will breathe life into them with 3D animation.
Production is even though a job that must be undertaken by a skilled animator, it won’t eat up days or months.
Besides, if you need a short film or content around a viral campaign, you can create and launch instantly, using 3D animation.
Enhances Brand Persona and Recall
Interestingly, 3D animations not just evoke curiosity, but also build a brand persona, that is always revealing surprises.
Customers build expectations from the brand. Curating animations is not easy and leveraging 3D to tell stories means that you mean to level up the CX game. That builds a powerful brand persona.
Since the experience is heartwarming, viewers tend to remember your campaign. Part of the reason, it’s unique. Visuals are dreamy and none like live-action.
Let’s wrap it up, 3D animations can make up for an ecstatic experience in advertising. Believe it or not, more and more brands are producing 3D ads.
For one reason, they’re delightful for the viewer. Secondly, with so many distractions, 3D animated ads can cut through the noise, and compel your viewer to watch the ad. As more brands work on enhancing their digital experience, there is no doubt, that the trend of 3D advertising will boom in the future.