6 Reasons Why You Should Use Google Ads for Video Promotion

When it comes to video marketing, so many brands rely on Google Ads for this, and with great reason. If your brand does not, then you may be leaving money on the table by not tapping into your full reach potential.

To make your campaigns more effective, it helps to understand how Google Ads management services work and what kind of strategies experts use to maximize ad performance.

The best PPC campaign management services typically lead the argument for the cause of video promotion through Google ads, and here are six solid reasons why: 

1. Google is the most popular search engine

You have several options at your disposal when it comes to video advertising, namely: 

• Yahoo Gemini
• Facebook 
• Bing Ads
• Amazon and many more

Other search engines trump Google in some countries (e.g. Russia where Yandex reigns supreme).

However, the fact remains that Google is by far the most popular search engine overall, there being upwards of 1 billion users across its ecosystem globally.

It makes sense to use this platform for paid video advertising if you want to tap into the company’s wider potential reach. 

2. You don’t have to worry about bidding

Google is continually imploring machine learning (AI) to make work easier and more effective for marketers. The performance max campaign is one great example of this.

If you use pMax campaigns for video promotion, then you can save time for yourself, a whole lot of trouble when it comes to bidding. 

With pMax, Google will automatically find that sweet spot by optimizing across: 

• Search terms
• Locations
• Devices 
• And budgets

What’s more, the algorithm keeps on learning from your data to ensure even more powerful combinations to ensure effective bidding on autopilot. 

Curious about how ad budgeting and cost optimization work? Check out our detailed guide on Google Ads management pricing to understand what goes into pricing, budget allocation, and ROI forecasting.

3. Better targeting for maximum ROI

For the most part, you want your video ads in front of the right market, in terms of interest. But beyond that, you may also desire better control over when and where your video ads pop up. 

And that’s where Google ads become ideal once more. The company leverages advanced AI to better understand user intent and therefore increases the probability of your ad becoming a hit with your market. This allows you to better target your ads based on: 

• Keywords
• Specification demographics like age
• Particular geographical features like language and location
• Specific types of devices, and more

Moreover, you also have more control over ad placement in terms of where and how they appear on SERPs or even on Display Network websites. 

4. More powerful tracking analytics to work with

When compared with other platforms such as Facebook ads, for example, it becomes apparent that you have a lot more to work on in terms of tracking analytics with Google ads. 

With Google ad video campaigns, you can narrow down analytics and KPI to: 

• Every video’s cost percentage
• Each video’s view percentage
• Performance in terms of audience retention
• Unique reach/users and much more

Facebook is not too shabby with its analytics either, but there’s little to go on beyond clicks, views, and impressions, which Google ads incorporate and then some. 

5. Brands can enjoy auxiliary visibility on YouTube

After Google Search, do you know what stands next in line as the most frequented website today? You got that right: YouTube.

Therefore, if you’d like to amp up your potential reach even further, Google ads are certainly the way to do it, given that Google owns YouTube. 

With Google’s in-feed video ads, for example, you can also get whatever you’re advertising in front of leads on YouTube. Your video ad will be displayed alongside YouTube content be it long-from videos or repurposed YouTube shorts. (either pre-mid or post video depending on your preferences).

Conversely, you may not enjoy such complementary value with alternative video advertising platforms. 

6. Excellent remarket ability power

When it comes to online advertising, there’s no argument that Google leads while the rest follows. In fact, recent reports indicate that close to half of all websites- 45% to be precise- are within Google’s ad networks.

But what does this mean for your video promotion? It’s important to note that Google utilizes cookies to ensure a single hive-mind model across these websites so to speak.

This is why, if you show interest in an ad, that very ad will “follow” you across different websites that have little to no relation to each other. 

Additionally, you can set your video ads to trail users within Google’s ad networks, depending on what actions they performed earlier when interacting with your ad initially.