Top 5 Expert Tips for Advance SEO for Ecommerce Websites
For e-commerce website owners the best thing that they could do for their business is invest in search engine optimization (SEO).
The following tips for advanced SEO demonstrate that your ecommerce website needs website audit, and keyword research, as well as implement schema markup, and product optimization to help you boost your site and create visibility for your products and services online.
The e-commerce market is swamped with cut-throat competition that can kick you out of the game because of a single mistake. But how do you shed this pessimistic view and dominate the market by appearing at the top? A very simple answer is e-commerce SEO.
E-commerce SEO is the ladder that takes you to the highest Search Engine Results Pages (SERPs) positions, and more than 70% of marketing experts believe that SEO is better equipped to yield results than PPC.
Research shows that more than two-thirds of all Search Engine Results Page clicks go to the top five results. SEO statistics also show that about 70%-80% of Internet users do not pay much heed to paid ads, tilting the favor in SEO’s favor even more.
Advanced SEO for Ecommerce Websites
E-commerce SEO is the smartest way of increasing your online store’s visibility in SERPs, simply because you want your products to be among the first ones a searching customer comes across.
So, advanced SEO for e-commerce can help you attract more visitors by optimizing your:
- Meta Data
- Product Descriptions
- Internal Link Structure
- User Experience
- Navigational Structure for SEO
Top 5 Expert Tips and Tricks for Advanced E-commerce SEO
Use LSI Keywords to Your Advantage
Garnishing your product pages with latent semantic index (LSI) keywords is absolutely genius. These relevant keywords help Google place and decipher your product pages in a particular context.
You can easily paint the picture you want your customers to have in their minds when going through your ecommerce store.
Using two distinct words and grouping them together to form a brand-new concept is a great way to do this.
For example, you take the words “dry skin” and “care” and put them together, and there you have it: “dry skin care”! If your e-commerce page sells skincare products for dry skin, you don’t want to use the word “skincare” alone.
Using particular LSI keywords can help Google categorize your product pages and understand which searches should lead up to your store.
Similarly, this concept can also be used for service-oriented websites and products. If you want users to search for the “best logo maker” online in particular for IT companies then combine “best logo maker” with “IT firm” combined to form this term, the best logo maker for IT firms which this company has done.
Thus, LSI keywords can help narrow down your search and direct you where you want to go.
Undertake A Website SEO Audit
The internet is filled with general advice on the best practices for eCommerce SEO. But we understand that both your audience and business are unique, and every strategy would not work great on your store.
The best way to make the most of your SEO investment is to first understand who your target audience is and how you can better target them.
An SEO audit can help you determine the answers to these questions and also gauge your present standing.
You can also undertake an SEO audit yourself by doing the following:
- Devote time to current analytics review
- Determine the keywords your page currently ranks for
- Root out the pages that have good traffic and convert customers, as well as those which are not performing up to the mark
- Identify technical issues that require rectifications, such as broken links and duplicate content
- Look for internal linking opportunities
- Identify content that needs updates
- Omit the pieces of content your page is better off without
An SEO audit can also help you get a better idea of the kind of content formats, keywords, and topics that work best in attracting customers to your page.
This specialized information is precious: it can help you refine your SEO strategy even more.
Don’t Forget The Power of Keyword Search Volume, User Intent, and CPC
The presence of your primary keyword in your description, meta description, subheadlines, image alternate attributes, and even product headline is very powerful.
But this is accurate only when you do the necessary keyword homework before using it. This involves determining the following:
- Keyword search volume (which shows how often people search for that particular keyword)
- Cost-per-click or CPC (which determines its competitiveness in paid advertising)
A higher search volume translates to higher popularity since a particular keyword would have more active searches.
A higher CPC, however, translates to higher competition levels. You can put a long-tail alternative to use if you intend to target a highly competitive keyword.
There is another thing you need to keep in mind when working with advanced eCommerce keywords: user intent.
As the name implies, user intent refers to what a customer is looking for when they search for a keyword in a search engine’s search bar.
If a customer types in “skin care,” they are looking for relevant information about the kind of skin care they should use for different skin types.
But which specific skin type-related information should the search engine show to the customer? Adding additional words to a search string can help you determine the user intent behind a particular keyword.
Employ Schema Markup
Schema markup is a great way of helping Google out by giving it information about your page’s contents. It also helps Google display the most relevant and important details about your page on the SERP, increasing the chances of people clicking on it.
Product and review are two of the most important schema markup categories when it comes to eCommerce websites.
They offer information about your product or service’s average star rating, availability, price, and number of reviews.
This information seldom appears on the SERP, which is great for making your page stand out from its competitors and improving its click-through rate.
Because it is complicated for website owners to determine when and where their product page appears in search engines, schema markup is a great way to bring the ball back in your court.
It offers you an opportunity to provide information about your page directly to Google, making it more likely that searchers come across the very information you want them to see.
Adopt Mobile-First Indexing and Design
Google’s mobile-first indexing employs mobile-friendliness as a ranking signal, implementing best practices on both the desktop and mobile versions of your site on the following:
- Structural data
- Text, videos, and images (along with alt attributes) equivalent to desktop and mobile versions
- Correct canonical tags
- Structured data
- Title tags, meta description, and other metadata
Employing advanced SEO strategies for your eCommerce website is the best possible way of staying at the top of your game from within a sea of competitors.
Chalking out the best e-commerce SEO strategies is not as challenging as it sounds: all you need to do is do your homework and take the leap to make your sales soar!
Raquel Addams is a digital marketer at Free Logo Creator, a seasoned blogger, and a graphic design lover. Connect with her to explore the latest trends, issues, and discussions on brands, nifty tools, and technologies.