Content marketing is a very vast and expansive field, covering everything from blogs and website content to cold emailing and newsletter campaigns.
A content marketer has to take care of a lot of different tasks, such as conducting research, creating content strategies, creating the content itself, polishing and optimizing it, publishing it, and then monitoring it later.
It’s a lot of work.
But fortunately, just as there is a lot of work involved in content marketing, there are a lot of online tools that can lend a hand in the same. In this article, we will be looking at some online SEO tools that you can use for effective content marketing.
Let’s get started.
SEO is a major branch of content marketing. Considering the fact that a lot of content marketing efforts are carried out via search engines, SEO and content marketing are inextricably linked together.
Along with creating and publishing content, marketers also have to focus on optimizing it for search engines. If they don’t, the content will not get the exposure it needs to bring positive results.
This is where tools like Ahrefs come in. Ahrefs is a popular name in the SEO biz, and it helps marketers and SEO experts conduct the research they need to make the most out of their efforts.
Among others, some of the things that you can do with Ahrefs include:
- Keyword research
- Traffic analysis
- Backlink analysis
- Website SEO analysis
And so on.
With all the information that you can get with Ahrefs, you can easily shift your SEO efforts in the right direction to make your site gain maximum attention and exposure.
- You can find and use the right keywords in your content as well as in your site’s metadata
- You can keep an eye on your site’s traffic to see any favorable or unfavorable trends. In the case of the latter, you can check for problems and remove them
- You can find high-quality websites for backlink building, thus boosting the ranking of your website
Other than technical SEO – which can be handled with the help of tools like Ahrefs – there is a lot more that you have to (and need to) do to make your content marketing effective.
You have to pay particular attention to the content you create. The quality of the content plays a major role in how effective it is for marketing purposes.
Some of the factors that you have to ensure in your content include:
- Grammatical perfection
- Proper keyword adjustment (without stuffing)
- Uniqueness (no plagiarism)
- Originality (no AI)
- Proper use of visuals
And so on. We will discuss some of the other factors in the forthcoming tools, but for now, we want to bring your attention to readability and uniqueness. These two elements can be sharpened and enhanced with the help of a paraphrasing tool.
And that is what Rephrase is. It’s an intelligent paraphrasing tool that rephrases the provided content to make it look different while retaining the original meaning.
Rephrase can be very helpful for content marketing since it can help make your write-ups easier to understand and flow better. It is also an excellent remedy against accident plagiarism – which can occur quite frequently.
To show you what we mean about the “reading ease” and “better flow,” here is an example of a sentence being processed by Rephrase. (The sentence isn’t exactly related to marketing, but it does convey our point.)
Here are some features of Rephrase that make it a tool worth using:
- It is free to use
- It supports multiple languages
- It comes with multiple modes that you can choose from to decide the outputs you get
- It does not require you to sign up before using
Yoast SEO Content Analyzer
While you can make your content easier to read with Rephrase, you can’t really be sure of well you’ve done the job.
You need to have a tool that can scan your content and give you feedback on its SEO-friendliness and readability.
The Real-Time Content Analyzer by Yoast is one such tool that you can use.
In a nutshell, this tool scans your content and provides you with two different types of assessments, i.e., readability assessments and SEO assessments.
You can tune your content in the light of these assessments to make it effective for marketing and SEO purposes.
Here are some of the things that are checked and highlighted by Yoast’s Real Time Content Analyzer:
- Use of focus keywords
- Meta description
- SEO title
- Internal and external links
- Flesch Reading East test score
- Passive voice
- Sentence length
And so on.
The good thing about the content analyzer is that it is free to use, and it comes with an in-built text editor. You can, if you want, write your entire content in the provided field and then check it.
As we mentioned above, grammatical perfection is a very important aspect of content that decides its overall quality. Consistent grammar errors can ruin the quality and efficacy of content – be it blogs, emails, or website text.
Once again, Grammar Check is not exactly an SEO tool. However, it plays a vital role in content marketing, due to which we are mentioning here.
Grammar Check is, as the name indicates, a grammar-checking tool. It spots errors in the given text and also provides the correct suggestions for them.
The tool is free to use and comes with a range of useful features, due to which it is an ideal option for content marketers.
Here are some of the notable features that you can enjoy with Grammar Check:
- File uploads
- Quick results
- Word count preview
- Color-coded errors
There are, by all means, a lot of other tools that you can use for your content marketing campaign. The ones we’ve mentioned above are simply a few of their respective types.
For example, if you want to conduct some keyword research and don’t want to use Ahrefs, you can try out any other similar tool like Ubersuggest or SEMrush instead.
We hope you learned a thing or two from this post. Be back for more useful content!
Hi there, myself Shrey Kajaria, a Blogger, Graphic Designer, YouTuber, and Filmmaker. I share different growth strategies, and also help other people to make money online with my tactics and strategies.