If you are a blogger or trying to create a new blog then you should know the importance of On-Page SEO. It is one of the most important ranking factors for ranking your article on google or on any other search engine.
There are many ways to do On-Page SEO but before discussing that let’s see what is OnPage SEO and why it is important.
What is On-Page SEO?
SEO means search engine optimization. Whenever we upload an article on a blog or website. Then this article is analyzed by search engines for some factors. These factors are set by the algorithm and these factors are called ranking factors. Performing the optimization of these factors for search engines is known as SEO.
When users search for something on the internet then search engines best possible results based on these ranking factors and that’s why a good SEO is important. SEO is of two types On Page SEO and Off Page SEO. In this article, we are going to discuss On-Page SEO.
Now we know the basic overview of What is SEO? and What are SEO ranking factors? So now let’s move to these ranking factors.
What are the Different Ranking Factors in SEO?
Keywords are the specific words that people use to search for information on search engines. For example: if you want to search for drones then the best drones in India, drone cameras, etc are your keywords. The search engine shows the results based on these keywords.
Keywords are the most important factor in On-Page SEO. You can use some keyword research tools to find the best-suited keywords for your article. Once you find these keywords then you have to use these keywords in the Title, heading, and description of your post.
You also have to use this keyword in your article but don’t use these keywords more than needed because if you spam or fill your article with lots of keywords, it can cause a problem.
Links are also an important part of SEO. You should use internal links in your article. Internal links are the links of your post from that same website. By using internal links you can send your audience to another article on your website.
The use of internal links will develop a network of links so the search engine will crawl your article it will also crawl your pages connected with internal links. This will help to rank your pages faster.
permalink is the URL of your article. You can improve On-Page SEO by using a custom permalink. By default, the permalink is set to the title of the post. But you can edit this permalink so always try to use keywords in your permalink.
Using the keyword in the permalink helps search engines to better understand your content and show it as result to the user.
You should always use images in your article. Images make the article interactive and connecting. People can better understand your content with help of images. The image does not help in making an article interactive but it also improves the SEO of your article.
You can even do an SEO of images that can help to show your Images in search results as well. you can do image SEO by adding alt text, titles, labels, and descriptions to images.
Search engines cannot understand our languages they only understand binary and coding languages. So Schema markup is the basic overview of your article in code format so that search engines can better understand your content.
There are different types of schemas based on different categories like newspaper, product, article, blog faq, and many more. For example, if you write an article on how to enter the metaverse? you should use article schema. and if you are reviewing some product then you should use product schema, and for news, there is news schema and so on.